TATA Motors have launched the most awaited People’s Car - “TATA NANO”. Ratan Tata, Chairman of Tata Group said that the car would be manufactured at the Singur plant later this year & also regarding the price he said it would be Rupees One Lakh for dealers (Excluding VAT)
Ratan Tata also said that it was too premature to talk about EBITDA margin of the small car, But they will offer a wide variety of variants with several upmarket options. TATA have been approached by two countries to launch the “People’s Car” and they may be looking at Africa, Latin America & South East Asia to Launch the car.
The company will not sacrifice the profits and there is a strong business case for the small car.
So far, they have invested Rupees 1,500-1,700 Crores in the small car project. The car will comply withBharat III & Euro 4 emission norms. He also said that the car meets all safety & standards including crash test, offset & side crash.
Hope this Car Quenches the thirst of Middle Class Indian People 